Excellence in Export and International Trade
- Executive Summary
This is the section that tells your whole story – what you do, what your key strengths are and why you’re a successful international business.
When writing this section, keep it concise, non‐technical and easy to understand.
We recommend completing this section last – this will give you a chance to review the application and ensure you include all the relevant information.
- About the business & its products/services
Don’t assume that the judges are aware of your organisation, its products and successes.
The judges will assess the viability of the business, its product/service and how successful the business’ exports have been this year.
Make sure you clearly state what your international business successes have been for the current year.
- International Marketing Strategy – how do you stand out from the crowd?
The judges will be looking at the quality of your international marketing strategy and your level of foreign revenue earned.
Market your organisation in your application by highlighting your strengths, illustrating how innovative and distinctive your achievements have been.
If you have been exporting for several years, make sure your application demonstrates what you have done differently to consolidate and grow your position in the past year (e.g. new markets, new technologies, focused marketing strategy etc.).
In your key markets, what did you do to secure international contracts and market acceptance? What actions did you take? (e.g. product adaptation to meet customer preferences, building relationships with distributors and buyers, addressing cultural issues in marketing materials and products, attending trade events, techniques to overcoming buyer resistance).
Identify the key factors that you consider made your organisation a successful exporter.
Tracking your achievements:
Help the judges follow your road to international success. Identify the significant landmarks – e.g. “In 2015/16 we broke into the Chinese market for the first time.”
Clearly outline what your most outstanding international business achievements (e.g. “Last year we signed a distribution deal with the largest supermarket chain in the US”.
- Financial Strategy
The judges will be looking for the value and contribution of exporting to your business expansion and whether the company is appropriately resourced for export expansion.
The judges will also be looking for evidence of sustainable business practices and innovative techniques.
- Future Plans
The judges will be looking for evidence of the company’s commitment to international business. What are your export plans for the coming year (e.g. new markets, additional staff, different marketing strategies).